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The challenge was to design a summer companion beer to Mantra Artisan Ales’ winter beer, Guru Gish. Following a very similar design to Guru Gish, Richtergarten was to create a label that would scream “summer beer.” Richtergarten chose colors that would look crisp and refreshing, as well as creamy and fluffy, and would enhance the experience of what summer feels like: sunny skies, cooling water water, the warm sun on your face, and relaxation.

The tempting, delicious, juicy peach jumps out in contrast to the aquamarine blues, and fluffy creams to reveal the flavors of this luscious beer. The type was created by hand to be reminiscent of vintage fruit advertising, while maintaining a modern sensibility.

The hand-rendered vintage-style illustration of the woman holding and taking a bite out of the peach was created in watercolor and layered into the summer-dress textile pattern and ink bleeds that appear throughout Richtergarten’s branding for Mantra.  All of these elements serve to remind the consumer that this is an artisanal, made-with-care, yummy craft beer.